Tend to the needs of your business like a gardener tends to the needs of their garden. An experienced gardener knows how important the quality of soil and the overall environment play on the overall health and productivity of their garden. Throughout the growing season, the gardener makes sure the plants have enough water, provide additional nutrients, and perhaps, a sprinkle of gratitude for the extra sunshine that helps the garden thrive. Long before that, though, the gardener came up with a plan (the map) for the garden. The map highlights different plants types and when to plant the different varieties, how often to water and add fertilizer each plant type needs in order for the garden to thrive. The gardener knows that it’s not a one-size-fits-all approach - that the needs of the plants vary. The gardener also knows that the quality of soil is essential, so the plan includes adding soil amendments such as compost, lime, peat moss, etc. prior to planting. To put this another way, the gardener knows what the soil needs so that the plants will thrive.